Mental Capacity and Informed Consent to Receive Treatment

Mental Capacity and Informed Consent to Receive Treatment Legal, Ethical and Professional issues surrounding mental capacity and informed consent to receive treatment Throughout this essay, we will be reviewing and discussing the legal, ethical and professional issues associated with two key aspects of paramedic practice, these are mental capacity and the ability to provide informed consent to treatment and intervention. As the title suggests, the essay will be broken down into three separate sections which will individually relate to the topics in hand. The legal section will focus on how legislation affects the two stated aspects. The professional aspect will cover how mental capacity and informed consent can create professional issues for the paramedic, whilst the final part of the essay will focus on relating the four principles of ethics to the topics which are discussed in this essay. The regulator for Paramedics, the Health Care Professions Council (HCPC) sets out standards of conduct, performance and ethics which states that you must make sure that you have consent from service users or other appropriate authority before you provide care, treatment or other services (HCPC, 2016). There are four principles of ethics will be related to throughout the essay and explanations for these principles are found in appendix A of the essay (UKCEN, 2011). Legally, it is always necessary to seek informed consent before beginning treatment and intervention, except in certain circumstances which will be detailed later in this essay. The department of healths guidance on consent states that consent is a general, legal and ethical principle which must be obtained before starting treatment or physical investigation (Dept. of Health, 2009). If a clinician were to being treatment/care without the informed consent of the patient, the patient may be able to present a case of battery against the clinician. Most cases where the clinician has failed in the process of gaining consent have been due to not thoroughly explaining risks; this can lead to medical negligence as the recipient of care would not be expecting the associated risks. (Laurie et al, 2016). In legislation in the United Kingdom, there is a standardised examination called the Bolam Test which needs to have its criteria fulfilled in order to prove that medical negligence has taken pl ace. The Bolam test involves a group of peers from the same profession as the clinical reviewing the procedure which the patient may see as being negligent (The Royal College of Surgeons of England, 2016). In terms of the paramedic profession, the regulator will provide peers in order to conduct the Bolam test (HCPC, 2016). In some situations, it is very difficult to gain consent before beginning patient treatment, this can be for various reasons such as the patient being unconscious. In this situation, Paramedics/Healthcare providers are able to use the doctrine of necessity which allows them to provide initial life-saving interventions in order to save life/limb when the individual receiving the care is unable to provide informed consent (Hartman K, et al, 1999). The Mental Capacity act 1983 provides the main legal basis for providing guidance and regulation on whether an individual over the age of eighteen would be seen to have or lack mental capacity, it defines a person who lacks capacity as a person who at the time of assessment is unable to make a decision for himself in relation to the matter because of an impairment of, or a disturbance in the functioning of, the mind or brain. (Mental Capacity Act, 2005). The Mental Capacity act was created to safeguard and give power to individuals which may lack the capacity to make informed decisions about care and treatments (Brown M, 2014). The legislation in place provides clear guidance on how to safely identify when an individual lacks capacity and the rights of the individual which lacks capacity. Paramedics use a standardised approach when assessing whether an individual lacks mental capacity, this is known as the two-stage test of capacity (Dept. of Constitutional Affairs, 2007). The first stage of the test involves investigating whether there is cause to believe that there is an impairment in the function of the individuals cognitive functioning. There are many different reasons why there may be a disruption in the functioning of the mind, which can include but is not limited to: Dementia, Head injury, Stroke, Intoxication and learning difficulties (Dept. of Constitutional Affairs, 2007) . Stage two of the mental capacity assessment requires the clinician to evaluate whether the disturbance outlined from stage one causes the individual to be unable to make a specific decision with regards to their treatment, this is assessed by providing the individual with information regarding their condition and then asking them to repeat it at a later time so that the clinician is confident the patient is able to retain the information (Dept. of Constitutional Affairs, 2007). The Mental Capacity Act 2005 contains five principles which underpin the act and must always be applied i n the process of evaluating whether an individual may lack capacity, the five principles are explained in more detail in appendix B. Ethically, when a patient is deemed to not lack capacity, they are then in a position where they may be able to provide informed consent to treatment. For the patient to have informed consent they must have received or have the four components needed to make informed consent. The patient must have the capacity to make the decision. The Paramedic must fully explain the treatment, the side effects of the treatment, the risks of having the treatment and the risks of not having the treatment whilst also explaining the probability of said risks occurring. The patient must fully understand the information that has been given to them by the Paramedic and the patient must then voluntarily give consent to treatment without coercion from a third party such as a relative, friend, or the health care provider (David, 2010). In healthcare, the idea of consent may be sometimes misunderstood as doing what the doctor says which, in modern days, is not the case. There has been debate as to whether con sent was sought in the past, due to the fact the patient placed trust in the physicians beneficence (aim to reduce harm to the patient) and non-maleficence (doing no harm to patients intentionally) and therefore trusted in what the clinician was doing (Habiba, 2000). Beneficence and non-maleficence are two of the four ethical principles. The assessment of whether someone lacks mental capacity is vital in the Paramedics ability to use alternative pathways and referral systems. As Paramedics are highly skilled, autonomous practitioners and work in a variety of out-of-hospital areas, such as public places, patients own homes, and residential care settings, it sometimes proves more relevant to discharge patients from care on scene (Ball, 2005). To do this safely, in a way which will cause no further harm for the patient, the patient must have mental capacity to make their own decisions regarding their care and treatment. The key definition of mental capacity comes from the Mental Capacity Act (2005) which states that capacity is the ability of an individual to make their own decisions regarding specific elements of their life (Mental Capacity Act, 2005). Patients are only able to give informed consent to treatment/intervention if they have mental capacity and therefore it is imperative that Paramedics can effectively ass ess whether a patient lacks capacity. In assessing whether an individual lacks mental capacity, the paramedic is showing respect for the patients autonomy which is one of the four ethical principles. In terms of professional issues, the ability to provide informed consent can seriously affect the way in which Paramedics treat and advise patient. An example of this comes from a 2009 case in which an individual drank anti-freeze and then presented the ambulance crew with a letter, clearly stating that she did not consent to lifesaving intervention but did consent to analgesics in order to comfort her. Through the letter (which can be read and has been annotated in appendix C), the individual displayed she had full mental capacity to make her own decision and also accepted the responsibility for the outcomes of not receiving care (Armstrong W, 2009). In the context of a time critical situation where a decision would need to be made with regards to giving lifesaving saving intervention and withholding it, it can be sometimes difficult for the Paramedic to gather sufficient evidence that the patient (who may lack mental capacity) has created a living will, or that there is an advanced decision to refuse treatment (ADRT) put in place which clearly outlines the patients wishes (what they do and do not consent to) when it comes to end of life care. In the absence of this (or absence of any evidence of this) ambulance staff may be forced to act in the patients best interests. In the context of ambulance staff, the best interests of the patients may be difficult to decide as very little background may be available to the attending paramedic, however if the health care professional is unaware of any ADRT and has taken all reasonable steps in the time available to discover whether an ADRT is in place in the time frame available to them, the clinician making the decision will be protected from liability (Dept. of Constitutional Affairs, 2007). The HCPC states in their standards of conduct, performance and ethics that competent individuals have the right to refuse treatment and that this right must be respected (HCPC, 2016). Whether an individual is deemed to lack or have capacity can sometimes present similar professional issues to informed consent in terms of paramedic practice. For the individual who lacks capacity, it can be a very stressful time as they may be confused, disorientated or feel as though they have little control over what is happening to them. The Mental Capacity Act states that nobody has the right to deprive someone of their liberty except in situations where they lack capacity and it is necessary to give life-sustaining treatment or to prevent a serious deterioration in their condition. In this situation, any restraint used must be proportionate to the risks to the person from inaction (Mental Capacity Act, 2005). There are no additional rights or authority for paramedics to act in this situation, but if there was cause to believe that there was serious risk to an individuals life and that they lacked capacity, it would be within the Paramedics rights to act in such a way to protect the individual from further harming themselves or provide life sustaining treatment in the event of lack of capacity. Furthermore, the standards of conduct, performance and ethics provided by the health care professions council states that registrants must take all reasonable steps to reduce the risk of harm to service users (HCPC, 2016), therefore if a registrant were to stand aside and allow an individual who lacked capacity to cause harm to themselves or to further deteriorate, they may be at risk of committing an act of omission or even committing wilful neglect which can constitute a criminal offence. In conclusion, the professional issues surrounding informed consent and mental capacity are applied in every single incident a paramedic may attend and are closely linked. A failure to recognise a lack in mental capacity or gain informed consent may cause detrimental legal and professional repercussions for both the clinician and service user. Although Paramedics are able to seek further advice from sources such as the local police force, senior members of ambulance staff, and general practitioners in order to safeguard their practice, a good working knowledge of the policies and procedures surrounding the issues mentioned in this essay will provide a good basis for gaining informed consent, the assessment of mental capacity and management of service users who lack capacity in the pre-hospital urgent care environment. Reference List Armstrong W, (2009) Kerrie Wooltorton Inquest Held 28 September 2009 Notes of Extracts From Summing Up By Coroner William Armstrong HM Coroner Norfolk District (page 1) Ball L . (2005). Setting the scene for the paramedic in primary care: a review of the literature. Emergency Medicine Journal. 22 (12), p896-900. Brown M. (2014). Should we change the Mental Health Act 1983 for emergency services?. British Journal of Mental Health Nursing. 3 (3), P114-115. Department for Constitutional Affairs. (2007). Mental Capacity Act 2005 Code of Practice. Available: https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/497253/Mental-capacity-act-code-of-practice.pdf. Last accessed 11th Mar 2017. Department of Health (2009). Reference guide to consent for examination or treatment. London: Her Majestys Stationary Office. Habiba, M. (2000). Examining consent within the patient-doctor relationship. Journal of Medical Ethics. 26 (5), p183-187. Hartman K, Liang b. (1999). Exceptions to Informed Consent. Hospital Physician. 6 (3), p53 59. Health and Care Professions Council. (2016). Standards of conduct, performance and ethics. Available: http://www.hcpc-uk.org/assets/documents/10004EDFStandardsofconduct,performanceandethics.pdf. Last accessed 1st Mar 2017. Health Care Professions Council. (2016). What happens if a concern is raised about me?. Available: http://www.hpc-uk.org/assets/documents/100008E2HPC_What_happens_if.pdf. Last accessed 8th Mar 2017. Laurie GT, Harmon HE and Porter G (2016). Mason and McCall Smiths Law and Medical Ethics (10th Edition). Oxford University Press. Oxford. Mental Capacity Act (2005) . Available: http://www.legislation.gov.uk/ukpga/2005/9/section/2. Last accessed 11th Mar 2017. Sibson, L. (2010). Informed consent. Journal Of Paramedic Practice. 2 (5), p189. The Royal College of Surgeons of England. (2016). Consent: Supported Decision-Making. London: Professional and Clinical Standards. UKCEN. (2011). Ethical Frameworks. Available: http://www.ukcen.net/ethical_issues/ethical_frameworks/the_four_principles_of_biomedical_ethics. Last accessed 13th Mar 2016. Appendix A The four principles of medical ethics Respect for autonomy This principle involves respecting the decision-making capabilities of the service users and providing reasonable assistance in order to make informed choices regarding their care. Beneficence This principle considers the weighing up of the associated risks and costs of treatments against the benefits and likely outcomes. Paramedics should always aim to act in a way which benefits the patient Non-maleficence This principle surrounds the need for paramedics and other health care professionals to avoid causing harm to the individual. Although all treatments involve some level of harm, this should not be disproportionate to the benefits which are as a result of intervention. Justice This principle is about distributing treatments available to each individual fairly and not favouring one service user over the other by means of extra treatments/intervention. UKCEN, 2011 Appendix B The Five Key Principles of the Mental Capacity Act Presumption of capacity This principles states that an individual adult should always be presumed to have full mental capacity until they are proven otherwise. A presumption of capacity should not be made as a result of an individual having a certain medical condition or disability. Individuals being supported to make their own decisions This principle states that individuals should be supported in every possible way to make their own decision before they are deemed to lack capacity. It also means that if it is deemed the individual does lack capacity that they should still be involved in the decision-making process. Unwise decisions This principle states that the individual has the right to make unwise decisions and that the assumption the person lacks capacity should not be made based on a decision. This is due to a difference in cultural values, beliefs and preferences. Best interests This principle states that an individual who lacks capacity is entitled to the decisions which are made on their behalf are done solely in their best interests Less restrictive option This principle states that the individual who makes decisions on behalf of the incapacitated person must make decisions which will have the least effect on the individuals rights and freedoms. Mental Capacity Act, 2005 Appendix C Kerrie Wooltorton Advanced Decisions Letter Armstrong W, (2009)Â  

Augustan Poetry Essay -- Literature

Augustan Poetry Often through hardship and nearly insurmountable difficulty great works of art are born. Although years of bloodshed and civil war had plagued Rome since the death of Julius Caesar, some of the most powerful and influential literature in the western world was developed in that timeframe. During the Age of Augustus (approximately 43 BC – 17 AD) such great writers as Virgil, Horace, Livy, Propertius, and Ovid created epic masterpieces of literature and philosophy. It was through the collective efforts of these great poets and writers as well as Augustus himself, that the rise of a new facet of Roman literature was possible. Seeing the opportunity to foster a great rebirth of Roman culture (specifically literature), Augustus and his closest advisor Maecenas created a situation advantageous for the great writers of the time to write (for the government) and profit from their skills. Augustus genuinely wanted lasting peace and a solid foundation for his new government, and so he es sentially helped out the writers who in turn, indirectly helped him. The great literature was not pure propaganda for Augustus (although it was a little biased towards him) but from this revival of Roman identity through a revolution in literature, Augustus was able to ensure a great deal of peace, pride, prosperity, and power from his people and respect from the rest of the ancient world. The great literary resurgence of the Augustan Age would not have been possible without the great writers of the time. Some of the most influential, persuasive, and powerful writing emerged out of Caesar’s murder, the civil wars, and the peace thereafter. Virgil was the first to begin the literary explosion as he claimed a classic Greek style of ... ...d evolution of society in Rome, Ovid tore literature’s power, and his own success, to shreds. Although it ultimately came to an end, the Augustan Age created some of the most influential, powerful, and beautiful works of western literature of all time. The environment created by Augustus and Maecenas, the unfathomable skills of the writers and their willingness to adventure, explore, and take risks, to benefit Roman culture led to (probably) the greatest collection of literature the western world has ever seen. Works Cited Wikimedia Foundation. â€Å"Wikipedia: The Free Encyclopedia.† Last Updated: May 21, 2004. Date Visited: May 20, 2004. Wheelock, Frederic M. 6th Edition Wheelock’s Latin. New York: HarperCollins Publishers, Inc. 2000. Conte, Gian B. Latin Literature: A History. Baltimore: The Johns Hopkins University Press. 1994.

Book Report Writing Template Essay

This is a guide only. It is not meant to write the report for you. It gives you a format or template for writing your own report. The original draft was developed by a teacher friend of mine to use with her own students. I have made a few additional enhancements which I believe make the model more clear and complete. A note of caution here. Your instructor may have another book report format that he/she prefers. So, make sure they approve of this format before using it. The following book report format template is appropriate for students at the pre-college level who are required to write a report about a book they have read. For the type of book summaries applicable to college and university level (undergraduate and post-graduate), as well as for business and professional situations, you can check out the following book summary sample. 1. Introductory Paragraph The first sentence should state for which instructor and class the book-report is being written. The second sentence should state the title of the book and the author’s name. The third sentence should tell how many pages the book has and the name of the publisher. The fourth sentence can state basic bibliographic information about the book. Bibliographic information means not only the author and title but also what company published the book, what year it was published in and any other relevant information such as the edition and if the book has been translated, simplified or abridged. (see copyright page and the back of the title page. ) The next sentence should state the reason(s) you decided to read this book. Why did you choose this particular book? Typical reasons might be: You like the author. You like this type of book (i. e. mystery, western, adventure or romance, etc. ). Read more:  How many sentences in one paragraph. Someone recommended the book to you. It was on a required reading list. You liked the cover. These reasons do not have to be complex. Most people choose the books they read because they like the author or somebody recommended it to them. If you chose the book because you like the author, then state why you like that author. An optional sentence can be used if the cover (back cover) of the book gives you any additional information then add a sentence with that information. Was the book a best seller? Are there X million copies in print? Did it win any major awards? 2. Main Character(s) Paragraph The first sentence of this paragraph should state who the main character or characters of the book are, and why they are important. Refer to this person or these persons as the Main Character or Main Characters. You will need at least a complex sentence for this, and probably more than one sentence. 3. Other Characters Paragraph You should compose at least one sentence for each of the other prominent or important characters in the book. State the name of each of the other important characters, and the key role that each one plays in the book Most books have five or six prominent characters besides the main character, so simply listing each one and stating their role in the book will give you a good sized paragraph. 4. Plot Summary Paragraph This is perhaps the hardest paragraph to write in five sentences or so. If you have to write a bit more don’t worry. Here are the main points to cover: State the type of book (Mystery, Western, etc. ). What place or country was the book set in? What time period was the book set in? (19th century, the present, ancient Rome, the 23rd century). Other physical locations which are important, like: ships, airplanes, houses, or buildings. Other notable attributes of the book. (Was it violent, scary, fast paced, etc. ). What is the main character trying to do? What is the outcome of the book? etc. Make sure you cover all of the major parts of the plot. You might have to go back through the book, chapter by chapter, and make a few notes. 5. Personal Impressions and Conclusion Paragraph Simply talk about what you liked or did not like about the book. Use this paragraph as your conclusion. It should summarize your overall impressions of the book and bring the report to a close. Start with a sentence that states that you are now writing a conclusion. (For example: â€Å"My final thoughts on ‘A Fine Balance’ are that it is a fascinating book but I am not entirely sure if I completely understood the thematic message of the book. † Restate your reasons why you liked and/or disliked the book using different words. Write two sentences that talk about the books good points and weak points. Write a sentence or two about what you learned from the book. Close with a sentence that states whether you would recommend the book to others. Don’t be afraid to give your own honest impressions of the book. After all, if you’ve read the book thoroughly, you are entitled to your own interpretation of it. Typically, your book report should not exceed two double-spaced pages, and it should be somewhere between 600 and 800 words in length. Research Assistance This site, which claims to be the best single research source online, maintains an inventory of more than 25,000 research reports on thousands of subjects; many of which are book summaries. Most are available for immediate download. If your subject isn’t already in their archives, they will do custom research and writing for you. You can download existing papers and/or order custom research papers 24 Hours a Day!

Free Essays on Thoreau And Emerson

Henry David Thoreau wrote in chapter 2 of Waldon: Time is but a stream I go a-fishing in. I drink at it; but while I drink I see the sandy bottom and detect how shallow it is. It’s thin current slides away, but eternity remains. I would drink deeper; fish in the sky, whose bottom are pebbly with stars. I cannot count one. I know not the first letter of the alphabet. I have always been regretting that I was not as wise as the day I was born. The intellect is a cleaver; it discerns and rifts its way into then secret of things. I do not wish to be any more busy with my hands than is necessary. My head is hands and feet. I feel all my best faculties concentrated in it. My instincts tell me my head is an organ for burrowing, as some creatures use their snout and fore-paws, and with it I will mine and burrow my way through these hills. I think that the richest vein is somewhere hereabouts; so by the divining rod and thin rising vapors I judge; and here I will begin to mine. In this passage, Thoreau is trying to Understand the complexities of our lives, as well as that of the time we spend here. He begins by comparing time to a stream, an ever-flowing endless body of water, yet he is still able to see the bottom. In saying this, I gather he is comparing his life span (the distance to the bottom) to the ever-flowing body of time. He is telling us our life is but a short period in the stream of time. It is important to understand that we are not as significant as we would like to believe. Thoreau believes the only way to cut through this insignificance is to use our intellect like a â€Å"cleaver†. Cut through the all of the social mores and beliefs that have jaded our view on this wonderful world in which we live. To cut through our own faults and fears and discover the vein of truth that is within us all. He teaches us not to bother with unnecessary busy work, and focus on the more important things in our lives. To... Free Essays on Thoreau And Emerson Free Essays on Thoreau And Emerson Henry David Thoreau wrote in chapter 2 of Waldon: Time is but a stream I go a-fishing in. I drink at it; but while I drink I see the sandy bottom and detect how shallow it is. It’s thin current slides away, but eternity remains. I would drink deeper; fish in the sky, whose bottom are pebbly with stars. I cannot count one. I know not the first letter of the alphabet. I have always been regretting that I was not as wise as the day I was born. The intellect is a cleaver; it discerns and rifts its way into then secret of things. I do not wish to be any more busy with my hands than is necessary. My head is hands and feet. I feel all my best faculties concentrated in it. My instincts tell me my head is an organ for burrowing, as some creatures use their snout and fore-paws, and with it I will mine and burrow my way through these hills. I think that the richest vein is somewhere hereabouts; so by the divining rod and thin rising vapors I judge; and here I will begin to mine. In this passage, Thoreau is trying to Understand the complexities of our lives, as well as that of the time we spend here. He begins by comparing time to a stream, an ever-flowing endless body of water, yet he is still able to see the bottom. In saying this, I gather he is comparing his life span (the distance to the bottom) to the ever-flowing body of time. He is telling us our life is but a short period in the stream of time. It is important to understand that we are not as significant as we would like to believe. Thoreau believes the only way to cut through this insignificance is to use our intellect like a â€Å"cleaver†. Cut through the all of the social mores and beliefs that have jaded our view on this wonderful world in which we live. To cut through our own faults and fears and discover the vein of truth that is within us all. He teaches us not to bother with unnecessary busy work, and focus on the more important things in our lives. To...

Tips on How To Write an Impressive Expository Essay

Tips on How To Write an Impressive Expository Essay Writing an Impressive Expository Essay The first step towards completing a successful expository essay is to define exactly its essence. So, let us get to the very core of the subject. Expository essay gives the essential information on a certain topic. This type of writing aims to inform and show an authors vision on the subject. It is not hard to guess that the word inform shows the most clearly the concept of the expository essay. Therefore, the writing should not be overloaded with argumentation or persuasion. Always keep in mind that you should enrich your paper with factual information. The text itself has to make the topic clear, comprehensible, and logical for a reader. Pick out an appropriate topic. The most widespread types of expository essay are: Provides the target audience with a simple and easy to understand clarification of a theme. Presents the more precise look on different peculiarities of a subject. Estimates. Notes similarities and dissimilarities between components. Considers several solutions to a problem within the realms of possibility. Describes a gradual plan of actions to attain a certain result. Here are some examples of topics: What does the human body need to function healthfully? Kinds of transport to use for long distances. How can crime be reduced in your local community? How to learn language effectively? Judging from the examples, the expository essay does not have some narrowed areas of studying. So, your topic can be anything that might be interesting to you. The most important thing is just to define an exact purpose of writing and not to lose the focus. When you have a freedom of choice, one more tip is to opt for the subject that is already familiar to you. Additionally, the theme has to have a potential to be developed. The next step is to make a thesis statement. It defines the core of the essay, so do not put there something too obvious or too general. Research and plan The audience that would read the paper is a very important factor. As a matter of a fact, people of various ages and social groups would perceive information differently. So, clarify this detail with your teacher. While completing this type of an essay, you should first carry out a research. This way you could collect the needed information and then structure it. It is necessary to use various sources and dig deeper, so the writing will be complete and meaningful. Among the criteria to evaluate the author we distinguish authors credentials, publishers reputation, citations, publication date. Expository essay outline The standard essay has a simple structure and consists of five paragraphs: introduction, main body (three paragraphs), and conclusion. The introduction has to be short, but present something that would light the sparkle of interest in the reader. Begin with a focus statement and a person would like to read more. Main body paragraphs deal with different points and each of them has to be relatively short. In the conclusion you should repeat the most important statements. Then, sum up adding your own observations and results of the research. Despite that the main volume of work is already done, there is still much to do. Reviewing of the paper is the final step before the publication. Rereading the text, check if you followed the structure, have not lost the focus, is the information logical. Your evidence should be accurate and relevant. If it is complicated for you to be critical, then let your friend or somebody else to read it. Following all these steps, you have a chance to complet e a valuable work that will bring you the highest marks and a benefit to the reader.

Academic Case Report Assignment Example | Topics and Well Written Essays - 3000 words

Academic Case Report - Assignment Example The company started to bring about few changes in the company business policies which has brought many problems in the company’s culture and has reduced the morale of the employees (Boeing, 2014). It did face many problems in implementing the latest technology in the business operations and mainly in its production process thus struggled in huge way to maintain the efficiency of the employees and also the productivity of the company has gone down by huge percentage. In this case analysis the Six-Box Organizational Model is been used to get the exact cause of the problems that Boeing is facing based on which certain recommendations are been given to the company so that the company can improve it its operations. The model will help the company to understand the right cause where it needs to concentrate and improve upon to make sure that they don’t face the same problem again in future. The model used to analyze this case is the six-box organization model. The organizational diagnosis for the change is done by defining the problem and using a particular pattern for correctly analyzing the problem in the company, collection of the data, than analyzing the particular data based on which the right problems can be understood. This will help the company to understand the exact things that are to be done to solve the problems and improve the current situation. Marvin R. Weisbord developed the Six-Box model for analyzing the problems in the organization. This model has six main categories which are been used to conduct the diagnosis of the organizations current scenario. These six categories are relationships, helpful mechanisms, rewards, purpose, structure and leadership. To perform this model it is very necessary to know the exact reason behind the diagnosis and what is really to be diagnosed. The identification and solving of the problem is been done in a systematic ma nner and by the same people thus

Services marketing Essay Example | Topics and Well Written Essays - 2750 words

Services marketing - Essay Example Service marketing is the marketing of service or performances of the service seller. Service is intangible in nature and hence it cannot be measured. Similarly, service marketing is also intangible and cannot be gauged easily. The reason behind the distinction between that of the product marketing and service marketing is because of the fact that services are more heterogeneous in nature. There is no uniformity when it comes to service marketing as there are different types of services available. Crux of service depends on its uniqueness. If a better service is provided then that particular company will get to sell more of its services. Thus there is no standardization in marketing as opposed to that of the products. You need to bring this awareness into the customers as well. Literature Review Marketing Types and Characteristics There are different types of marketing needs. One of the marketing types is that of the product marketing wherein the customer’s needs toward the products are taken care of. Product marketing is easy to gauge and thus will provide a clear cut approach for marketing. The manufacturing of the product is based on the product marketing. If the demand from the customer is more then more such products will be manufactured. Service is something that is rendered as per the requirement of the service buyer. Both service buyer and service seller plays a major important role in the market of service. Service marketing is entirely different from that of the product marketing and requires a completely new approach than that of the product marketing. The four major characteristics of marketing play a major role in optimizing of the service marketing. They are intangibility, heterogeneity, intangibility and perishable nature. In view of Bruhn M. and Georgi D. (2006, p. 478), the service indu stry has got a value chain that it needs to follow through in the process of marketing. Once the managing of service value chain is mastered then it becomes quiet easy thereafter. A set procedure will make a huge difference. A lot of factors that can be attributed to service marketing, that makes gives it a winning edge. Services have a special angle to it as they can never be stored for future consumption. It has to be used then and there. Thus service is produced and consumed at the same time. Perishable in nature services need to be utilized when it is produced. Marketing of services needs a lot of other contributing factor. Say for instance, if you are marketing a product, only the product needs to be good. If the product is good then people will go for it without any further questioning. On the other hand service marketing needs a lot of attractive features such as the company that renders service should be well known in the market. The person who is undertaking the responsibil ity to deliver the service should also be good and impressive. Only then the service will be sought after. The distinct nature of service marketing It is the service industry that needs more of marketing than that of the product manufacturing. Hence service marketing is more important aspect of the business. People need to get the name of